IT’S A WORD,, word, word, word world we're living in! Email...
Web pages... Google AdWords Ads... sound bytes... tag lines. All composed
of words – and every word you write has a real impact on your overall
ability to persuade. In fact, many people believe that what you say and
how you say it seems to determine your very fate, now more than ever.
MY BUSINESS IS WRITING sales copy and mentoring others to do the same
-- better and more profitably. Here are some tips on how to get more persuasive
power out of every word of advertising sales copy you write:
1. Start every sales message with a promise or a solution.
If you know the people in your market, you know what they want and you
know what's troubling them. In your imagination, shoehorn your product
or service into the fulfillment of a desire that's tugging at your prospects,
or the resolution of a problem that's nagging at them.
2. Be specific. Use short words, numbers, colors, shapes,
sizes and other specific references that help your prospects visualize
exactly what it is you have to offer.
3. Sell to the heart. Remember, people buy emotionally.
Give them a heartfelt reason to get excited about what you have to offer.
4. Explain to the head. After people buy-in emotionally
to your idea, they need a rational explanation (to give to themselves,
and possibly others). Why do they need that? To justify that getting what
they want is a good decision.
5. Paint word pictures. Two exceptionally effective kinds
are
a) pictures where your prospects see themselves actually
using your product or service, and
b) pictures where your prospects envision enjoying the
beneficial results of having used your product or service.
6. Banish boredom. It's true, very few prospects will
buy after you've put them to sleep with long, monotone, irrelevant, excessively
involved explanations. Keep it snappy! Make them happy to ready your copy!
7. Make a strong, clear invitation. Let your prospects
know what the next step is to do business with you, and invite them to
take it.
8. On a personal note: Keep your copy personal, like
a conversation you were having with a friend. Don't write to a market,
write to one individual.
9. Read it out loud. If you stumble over the words, there's
nothing wrong with you. You've just discovered your copy isn't conversational
-- yet. Rewrite it so it's effortless to read out loud.
10. Make it easier to say "yes" than to say
"no." Make an offer that your prospect will find totally irresistible.
Weed out any stumbling blocks that might cause hesitation, so they just
about lunge towards a "yes!"
USE THIS LIST as a brainstorming tool and jumping-off point when you're
first writing your copy... whether it's a 50-word classified ad or a 15-page
sales letter. Then, once you're done, use it as a checklist to polish,
refine, and make your copy a world-class winner in the game of attracting
more and better business!
David Garfinkel is a master copywriter and Publisher of the World
Copywriting Newsletter. It's free, and you even get a free one-hour recorded
teleseminar on 11 copy secrets when you subscribe. Find out more at:
http://www.world-copywriting-institute.com
© Copyright - David Garfinkel 2004 - All rights
reserved!
DO YOU REALLY KNOW WHY you do the things you do? For example, do you know why actions of an individual or even a group of people may seem utterly strange to you, yet perfectly fine to them? Do you know why you consume the things you do, be it food, consumer goods, even a certain politician, etc? And if so, do you know how to harness this power for your maximum gain? If not, others will. In fact, they probably are.
Well, Dr. Clotaire Rapaille, a modern day India Jones of the mind, has dedicated much of his life in search for this answer – yes his results will astonish and amaze you! By burrowing past the cortex, through the limbic system, all way to the reptilian brain Dr. Rapaille, has unearthed – “The Code!”
“WHAT IS THIS UNCONSCIOUS CODE?” you ask. Let’s just say, for starters, that this ‘Code’ is personal and cultural. “Huh?” you say.
To satisfy your curiosity, click on the links below to learn more about his archetypical discoveries.
www.archetypediscoveriesworldwide.com
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PBS
Video Segment
Play segment four PBS Interview
© Copyright - 2004 - All rights reserved!